We’re excited to announce that Keatext will be taking part in the NGCX (Next Generation Customer Experience) event on March 27-29 in Phoenix, Arizona. Together with our client BRP (Bombardier Recreational Products), we will be showcasing a case study demonstrating the power Artificial Intelligence (AI) can bring to a customer experience program.

What is NGCX?

NGCX is an event targeted at senior customer experience (CX) professionals wishing to enrich their CX knowledge by networking with other professionals in this space, sharing case studies, and participating in roundtable discussions. With a philosophy of hands-on knowledge and high-quality speakers, it’s sure to be a valuable learning opportunity.

If you want to attend but haven’t bought your tickets yet, use this special discount code for 25% off: NGCX18KEATEXT.

BRP and Keatext Co-Presenting a Case Study

Keatext CEO Narjès Boufaden will be co-presenting a case study with Myshka Sansoin, Customer Experience Specialist, in charge of the Global Customer Experience at BRP.

BRP is a Canadian company founded in 1937, with a current Market Capital of 5.06B$. With its 8.700+ employees, it designs, manufactures and supports a diversified range of recreational vehicles such as snowmobiles, ATVs, motorcycles and jet boats.

For BRP maintaining excellent customer experience across third-party, dealers is extremely important. Myshka Sansoin will be sharing her experience of using text analytics when managing the recent recall of an ATV product. Armed with the capability of checking the mindset of customers at scale and in real-time has allowed BRP to manage the delicate situation and ensure their customers’ expectations are promptly met by fine-tuning communications and compensation.

BRP ATV no incident recallOur team will be very pleased to meet customer experience (CX) professionals, learn more about their challenges and discuss the overlap between modern text analytics applications in the CX space.

Round Table: Overcoming your CX Blind Spot with AI

For a more hands-on experience, Narjès Boufaden will also be leading a roundtable discussion on “Overcoming your CX Blind Spot with AI”. This session will be exploring the use of text analytics as an early warning system for an impending crisis.

If you decide to attend these sessions, we hope they will enrich your understanding of what’s possible when integrating a well-thought-out CX program by leveraging the magic of AI.

Don’t hesitate to get in touch, we would love to meet you!

What is there to see in Phoenix?

Since we’re planning our trip we thought we’d share some of our research on inspiring activities you wouldn’t want miss out on while in Phoenix.

Let Nature Inspire you Through her Resiliency

Phoenix is home to an impressive desert botanical garden. As Canadians, we’re used to living in lush forests, so we’re curious to learn how the local plant life adapted to extreme temperatures and lack of water. During the NGCX the live butterfly exhibition will also be available.

A Different Perspective

The Heard Museum is dedicated to the advancement of American Indian art. Among other priceless artifacts, they have a unique collection of Hopi Kachina dolls.

Kachina dolls from Heard Museum


If you arrive before NGCX starts, you can get your hands on some unique student art and encourage the local community in their American Indian Student Art Show and Sale.

Trendy Downtown Phoenix

Roosevelt Row is Phoenix’s trendy downtown neighborhood. It is home to vibrant street art which made it famous nation-wide when USA Today included it in its top 10 art districts. The nightlife promises to be a blast too! Beat your old Pacman high-score at the Arcade bar or drink B-movie inspired cocktail at Bitter & Twisted.

Hope to see you there!

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