Content Marketing Manager

ABOUT KEATEXT

We’re a fast-growing technology company shaping Montreal’s AI ecosystem. Keatext’ AI platform interprets customer and employee written feedback across various channels to highlight recommendations improving the customer experience. The solution enables organizations to audit customer and employee satisfaction, identify new trends, and keep track of the impact of actions or events affecting them.

OUR TEAM

Our culture is “Valley style” with a Montreal twist: friendly and casual work environment, hard work, fast pace… It revolves around passion, initiative, collaboration, as well as M&M’s, good quality coffee, giant bean bags and inspirational Sci-Fi.

THE ROLE

We are looking for a data-driven, prolific content creator with B2B experience to write and produce various content projects regularly in order to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, an interest in technology (specifically in AI), attention to detail, and project management skills. The ideal candidate has the right mindset to thrive in a startup environment by being highly flexible and a fast learner who is able to multitask.

Your Responsibilities

  • Build our editorial guidelines in line with our brand personality.
  • Build and manage a rich editorial calendar that attracts a qualified audience to our own properties (including blog posts, white papers, ebooks, reports, webinars, infographics, sales collaterals etc..).
  • Determine sources for content curation and repurposing, both internally and externally.
  • Edit content produced by your team mates, including conceptualizing the projects upfront and copy-editing prior to publishing.
  • Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
  • Grow our subscriber base (email, blog and social media) by providing them with regular and helpful content that is in tune with their needs.
  • Plan and test content distribution tactics, targeting relevant audiences.
  • Collaborate with designers, agencies, product team, sales team, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Provide feedback to other contributors and editing other writers’ content to be in line with our brand’s tone, voice and manner.
  • Optimize content for search engines to achieve maximum long-term visibility for relevant keywords.
  • Report on content efficiency, and use data to optimize web content performance.
  • Stay up to date with the latest industry trends and customer challenges in order to build a more effective content calendar.
  • Build and manage the company’s social media profiles and presence.
  • Listen and engage in relevant social discussion about our company.
  • Identify and build relationships with prominent influencers and thought leaders in our industry.
  • Remain knowledgeable of internal company marketing initiatives.
  • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team and others will rely on your work every single day.

Our Requirements

  • BA / BS or equivalent working experience
  • 5+ years of marketing and content creation experience (preferably in B2B technology)
  • Experience managing an editorial calendar for a marketing team
  • Excellent attention to detail both for line editing copy and consistency in style and tone across our content
  • Excellent organizational skills to work independently and manage projects with many moving parts
  • A dual mind approach: you’re highly creative and an excellent writer but can also be process driven, think scale and rely on data to guide your decisions
  • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, slideshare, facebook, Twitter, Linkedin, Instagram, etc.)
  • Past experience building B2B audiences a plus
  • A good understanding of the customer journey and how to produce content and CTA for the marketing funnel
  • Serve as an exemplary writer, consistent with our company’s tone, voice, manner and mission. You write clean, concise, well-polished copy
  • Excellent English writing skills, French a plus

WHAT WE OFFER:

  • Competitive salary
  • Flexible work hours
  • Health Insurance
  • 3 weeks vacation (plus office closed between Christmas and New Year)
  • UNLIMITED COFFEE and M&M’s!

Think you would be perfect for this role? Great! We want to hear from you. Drop us an email at careers@keatext.ai with your CV.