Digital Marketing Strategist (Email, Social, PPC)

About Keatext

We’re a fast-growing Montreal startup in the field of high technology with a focus on the latest AI technology.
Keatext is the only AI cognitive agent that reveals customers’ true feelings about brands. We leverage consumer multi-channel conversations as an opportunity to learn how to improve customer experience. Our solution integrates the latest breakthroughs in deep learning, automatically adapting to any industry. So far, our clients have successfully processed millions of comments, boosting customer satisfaction, thus increasing their revenue.

About The Team

This is a great opportunity to work in a technology startup. Think pre-corporate Valley startups: friendly and casual work environment, hard work, fast pace… Our culture revolves around M&Ms, giant bean bags and geeky Sci-Fi references.
We’re a small company so we tend to work closely across teams: leadership, developers and external consultants.

About The Role

We’re a small team, so you will have the opportunity to learn, experiment and grow into the role you desire. You’ll need to have a wide range of skills and an ability to efficiently solve problems. The agile and disciplined approach would be perfectly suited for someone with agency experience that would like to move to the client side. We need someone with a proven track-record of thriving in a dynamic environment.

In the chaos of growing a startup an efficient marketing team is disciplined and data-driven: You’ll be able to experiment and be creative as long as any initiative is measured and aligned with our company strategy. We’re passionate about what we do so be ready to challenge and be challenged.

Main Responsibilities

  • You will be an integral part of shaping the Keatext vision by designing, creating engaging campaigns and increasing visibility across the web
  • Manage, strategize and implement our marketing communications channels in a coordinated effort to capture and nurture relevant leads. Produce quality content for all our channels
  • Create email marketing campaigns targeting the right people with the right message. Monitor and maintain data quality within the marketing database. Visible improvements on conversion rates over time
  • Manage our social media presence, with a big emphasis on engagement. Communicate our company’s message on different platforms, with an eye on optimizing key social metrics using Hootsuite
  • Explore the complex world of paid advertising and find the best marketing mix for our company
  • Write engaging blog posts that support our marketing KPIs (visibility, lead capture & nurturing)
  • Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact

Other Responsibilities

  • Support the team in organizing or participating at local and international events of various kinds, including trade show communication strategy
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance
  • Interface with a global sales team to effectively launch coordinated campaigns
  • Manage the campaign calendar tracking all of marketing’s activities and effectively communicate said activities to management
  • In-depth knowledge of marketing best practices and testing
  • Create and manage funnel conversion tests. Evaluate results from this test and iterate on the model
  • Create and/or implement data aggregation tools to compile prospect data from a variety of vendors and sources, including APIs and data scraping

Requirements

  • Strong written bilingual language skills, capable of writing copy that is interesting and flows well. A good grasp of grammar is a must
  • BA Marketing or equivalent
  • Managing email campaigns: content creation, database maintenance and reporting
  • Social media skills: knowing how to engage an audience through social media posts and interactions
  • Multitask and manage high-priority projects and daily work loads
  • Must have experience running paid campaigns. Enjoys testing new ways of using various paid channels: AdWords, Twitter, LinkedIn & others
  • 3 – 5 years of experience on the operational side of marketing
  • Customer Service and Experience oriented
  • Exceptionally strong quantitative, analytical, and problem solving skills
  • You can tell a story with the martech data to give a proper diagnostic of a marketing situation
  • Working knowledge of CRMs (Pardot, Salesforce), and Google Analytics is plus
  • A/B Split testing experience a must
  • Experience with customer acquisition and full-funnel growth activities in B2B marketing
  • Always on top of new channels, tools and trends and willing to learn what you don’t already know
  • Some knowledge of SEO and how to optimize marketing communications to positively impact search visibility
  • Working knowledge of HTML and CSS a plus
  • Must be available to work in our Montreal, QC office full-time
  • Must be bi-lingual (English & French)

Work benefits:

  • Competitive salary
  • Flexible work hours
  • Located in the heart of the Mile-End and easily accessible by Montreal public transport (metro and bus)
  • Paid vacation from Christmas to New Years : Office closed
  • UNLIMITED COFFEE and M&M’s!

Think you would be perfect for this role? Great! We want to hear from you. Drop us an email at careers@keatext.ai with your CV and cover letter.