Keatext has been selected by Google to take part in Google Demo Day in San Francisco the 6-8 June 2017. Google Demo Day Google Demo Day brings startups from across North America to Silicon Valley to showcase their technology in front of mentors and investors. These startups are nominated by Google for Entrepreneurs’ partners […]
“When customers share their story, they’re not just sharing pain points. They’re actually teaching you how to make your product, service, and business better.” Kristin Smaby, “Being Human is Good Business” Capturing customer feedback at scale is no easy task, but vital for most companies. As the quote from Kristin Smaby explains, there are a […]
Automation is about to disrupt mature industries that compete on the quality of customer service. In this blog post, I explore how new technology will affect the way companies use the NPS (Net Promoter Score), the most frequently used customer loyalty metric. NPS methodology will change, and with it the way information flows within a company. Overview: […]
AI to Accelerate the Customer Feedback Loop Predictive & prescriptive AI will not only support an improved customer feedback loop, but it will accelerate it dramatically. The customer feedback loop principle is simple. You sell a product or a service, you ask the customer about their experience , they provide the feedback, you adapt your […]
In the context of the Quirk’s conference, this post highlights the top changes that artificial intelligence (AI) brings to the text analytics world. Audrey will be attending “The Meaning Behind the Words: How Advanced Text Analytics Can Uncover Deeper Insights” panel on Feb. 28 at Quirk’s. We find this talk particularly interesting because both speakers […]
Best In Class Conferences For Survey Companies Market research and survey conferences are a great way to brush up on your industry knowledge and rub shoulders with like-minded professionals in the field. The reality is survey companies are likely to have a limited budget and can’t afford to attend all of them. First, I asked a […]
In light of technological advancements both consumer markets and marketing tools are changing. In this blog post I will discuss how to use the strengths of open ended survey questions to stay ahead of your competitors. Finally, while the technology is rapidly evolving, the old way of thinking about unstructured data methodology hasn’t changed. […]
Word clouds are a visualization tool that highlights the relative frequency of words in a text. They have been around for more than 6 years now, and their popularity doesn’t seem to diminish. According to Google trends, word clouds are more relevant than ever: In this post I would like to cover the strengths and […]
Last week I wrote about my first project with Keatext where I was looking for ways to enhance the user experience. This week I am putting together a tutorial for new users. The purpose is to give you an idea how to use Keatext on your first project. Analyzing your data with Keatext Step 0. Preparing […]
I analyzed reviews of top survey platforms to test if Keatext can highlight some business insights based on user feedback. My goal in this post is to prove that analyzing unstructured text can be quickly translated into a customer experience strategy. UPDATE: If you want to do a similar project, check out the tutorial post. Survey […]
We analyzed over 3000 holiday movie reviews. Here’s what we discovered!
Step 1: Close Excel.