Keatext Holiday Movie Review Wrap Up

The holidays are a time for traditions. For many, watching holiday movies is a treasured ritual. You get to cozy up next to your friends, loved ones, your Snuggie, sit by the fire, and sip on hot cocoa (or iced tea if you’re in California).

Every December my family and I watch National Lampoon’s Christmas Vacation. Despite having seen it over 30 times, we still laugh out loud during the classic scenes. What’s important is not the amount of times we’ve seen it, but the joy we get in watching it together. That’s what the holidays are all about.

So, to help you get into holiday mode we thought we’d use Keatext to analyze four popular holiday classics:

  • A Christmas Carol (starring Patrick Stewart as Scrooge)
  • National Lampoon’s Christmas Vacation (starring Chevy Chase as Clark Griswold)
  • Black Christmas (a holiday freight-fest)
  • A Charlie Brown Christmas (the whole peanuts gang!)

And The Winner Is…

To start off, we uploaded over 3200 audience reviews and Keatext generated an overall average for each one of these movies. It’s pretty close, but looks like Charlie Brown takes this one:


Not So Black and White, Charlie Brown

Similar to when loyal customers share feedback on a product or service to a company, audiences rate their favourite movies on a number scale. But these ratings don’t always provide us with the complete story. For instance, one Charlie Brown Christmas fan gave the movie a 4.5 /5 rating. Looking at his full review we should expect to mostly see positive comments, right? A deeper dive into the text reveals a different story: the review contained an almost equal amount of negative and positive comments.


The takeaway here is that structured feedback (number or star ratings) must be combined with unstructured feedback (full descriptive text review) to fully understand the context that motivated these comments in the first place.

An All-Star Holiday Cast

Here are some of the main topics that came up most frequently across these four movies. Not surprisingly, people frequently mentioned their favourite characters and actors:


The reviews analysis also revealed other interesting topics like remakes (how they felt about particular versions of a movie). But they also mentioned opinions, and feelings towards storyline, plot, character, and of course the endings of these movies (don’t worry, no spoilers).

Dedicating This Post To The Griswold Family

With characters like Clark Griswold (Chevy Chase) and Uncle Eddie (Randy Quaid), National Lampoon’s Christmas Vacation has all the right ingredients to get you in the holiday spirit. The relationship between Clark and Eddie is a complex one, filled with all kinds of humorous and awkward moments. Of course, being one of my favourite holiday movies of all time, I am totally biased but I am not the only one who loves these characters:


These classic holiday movie fans only had great things to say about Clark and Eddie:


Dreaming Of A Black Christmas

Nothing says the holidays like a good horror film, right? Last on our review list is Black Christmas (1974), a Canadian psychological slasher film directed by Bob Clark. Of course, no good slasher film is complete without a scene that scares you right out of your stockings and haunts your holiday nightmares.

According to our audience there is a particular scene in Black Christmas that involves a really creepy and disturbing phone call. What’s interesting to note here is that the results skew more negatively. People described the phone call scene as “disturbing”, “creepy” and “obscene”. In the case of a horror film that’s exactly how you want your audience to react!


Now that you have everything you need to pick the right holiday movie, which one(s) will you be watching this month?

We’d also love to hear your own reviews of these movies in the comments section below.

From our Keatext family to your family,

*Happy Holidays!*



Partner Main Landscape
Partner Technology Landscape
Partner Agency Landscape
Partner Agency