With the right tools, negative feedback has the potential to be just as valuable as positive ones. AI data analysis can shine a light on detractors’ motivations and reasoning, giving brands a chance to turn negative reviews into positive outcomes.
Millennials may be harder to connect with than their consumer counterparts of previous generations, but with a little help from text analysis, businesses have an opportunity to connect with an emerging customer base that’s taking up a larger share of the market every day.
Fuelled by AI data analysis and other high-tech tools, retail experiences go well beyond a simple transaction for products and services; they have become immersive experience producers, and there’s no going back.
Keatext dives into the data to reveal data-derived insights that the company could have acted on to take better care of its customers and, as a result, positively boost its public profile.
A CX strategy that incorporates text analytics lets companies recognize previously unknown data-gathering opportunities and transform their guests’ comments and insights into loyalty-building experiences with their brand.
Disengagement costs far more than the cost of acquiring a new customer—due to the added damage done by negative reviews. Dissatisfied customers are at least three times more likely to spread negative messages.
Based on data-oriented results from focus groups and an online survey of tourists, a new study shows the extended value of customer equity when it comes to maximizing profits from marketing investment.
CX strategy cultivates relationships between your customers and your company throughout the customer journey. This guide offers insights on how to boost CX from inside your company.