[Ebook] Using Keatext To Measure and Improve Brand Reputation
We used Keatext to analyze over 12,000 spontaneous hotel reviews. In a matter of seconds we were able to reveal key insights related to guest satisfaction and how they impact brand reputation:
- What elements affected customer satisfaction the most?
- What are some of the most commonly reported issues?
- Are reviews mostly positive or negative, and why?
- Where should I focus my efforts to improve customer experience?
Tell us a bit more about yourself to gain free access to the ebook.
WHAT IF YOU COULD INSTANTLY SEE WHAT MATTERS MOST TO YOUR CUSTOMERS?
In just a few minutes Keatext was able to discover what’s really important to customers and what changes will have the biggest impact on brand and reputation.
We needed a powerful and scalable solution capable of dealing with large amounts of verbatim feedback to automatically deliver topic and sentiment. What we got with Keatext is a step further and that’s the ability to also identify relationships between topics – a capability that will deliver valuable insights for our customers.Matt Tarris, Product Manager, ResponseTek