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Unstructured data appears chaotic at first glance, but with new forms of AI data analysis it can be tamed to help solve business problems, make organizational changes or tweak a service or product.
Based on data-oriented results from focus groups and an online survey of tourists, a new study shows the extended value of customer equity when it comes to maximizing profits from marketing investment.
How recent research proves that highly-rated CX leads to increased customer loyalty.
Used in tandem with qualitative customer feedback and insights, NPS gives customer support teams critical information they can use to resolve issues and improve customer engagement.
If companies make sure to continually re-energize their focus on customer experience, they can actually exceed their targets and grow faster.