How bridging the gap between qualitative and quantitative data leads to customer loyalty and increased ROI.
With the right tools, negative feedback has the potential to be just as valuable as positive ones. AI data analysis can shine a light on detractors’ motivations and reasoning, giving brands a chance to turn negative reviews into positive outcomes.
Fuelled by AI data analysis and other high-tech tools, retail experiences go well beyond a simple transaction for products and services; they have become immersive experience producers, and there’s no going back.
Keatext dives into the data to reveal data-derived insights that the company could have acted on to take better care of its customers and, as a result, positively boost its public profile.
Unstructured data appears chaotic at first glance, but with new forms of AI data analysis it can be tamed to help solve business problems, make organizational changes or tweak a service or product.
Based on data-oriented results from focus groups and an online survey of tourists, a new study shows the extended value of customer equity when it comes to maximizing profits from marketing investment.
How recent research proves that highly-rated CX leads to increased customer loyalty.
Used in tandem with qualitative customer feedback and insights, NPS gives customer support teams critical information they can use to resolve issues and improve customer engagement.