Welcome to Keatext.
Millennials may be harder to connect with than their consumer counterparts of previous generations, but with a little help from text analysis, businesses have an opportunity to connect with an emerging customer base that’s taking up a larger share of the market every day.
Fuelled by AI data analysis and other high-tech tools, retail experiences go well beyond a simple transaction for products and services; they have become immersive experience producers, and there’s no going back.
Interested in AI-powered text analytics for feedback interpretation?See Keatext
A well-rounded customer feedback strategy has to be an ongoing, iterative process, and brands need to have a system in place to capture all that great feedback.Yet, in a saturated landscape, how is one to stand out?
Chosen to be an integral part of the conference, Keatext founder and CEO, Narjès Boufaden, did not disappoint audiences at the Growth Summit segment, cementing her place in the AI-arena.
Keatext dives into the data to reveal data-derived insights that the company could have acted on to take better care of its customers and, as a result, positively boost its public profile.
By combing through text analytics feedback, the BGV team was able to pick up on a few minor friction points that were needlessly adding complexity to cancellations and reschedulings.
It has become more than necessary to decipher consumers’ wants and needs in order to continuously come up with the creative perks and benefits that will keep them around.
80 percent of the data processed by brands on a daily basis is either unstructured or semi-structured. Admittedly, the hospitality industry has a bit of catching up to do.
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