Case study: CustomerCount’s development team has been working hand-in-hand with Keatext to craft a sophisticated solution that helps its customers leverage rich, unstructured data to make better daily business decisions.

VoE plays a big role in removing biases in the workplace that affect recruiting, promoting and relationships with employees.

With the right tools, negative feedback has the potential to be just as valuable as positive ones. AI data analysis can shine a light on detractors’ motivations and reasoning, giving brands a chance to turn negative reviews into positive outcomes.

Millennials may be harder to connect with than their consumer counterparts of previous generations, but with a little help from text analysis, businesses have an opportunity to connect with an emerging customer base that’s taking up a larger share of the market every day.

Fuelled by AI data analysis and other high-tech tools, retail experiences go well beyond a simple transaction for products and services; they have become immersive experience producers, and there’s no going back.

A well-rounded customer feedback strategy has to be an ongoing, iterative process, and brands need to have a system in place to capture all that great feedback.Yet, in a saturated landscape, how is one to stand out?

Chosen to be an integral part of the conference, Keatext founder and CEO, Narjès Boufaden, did not disappoint audiences at the Growth Summit segment, cementing her place in the AI-arena.

Keatext dives into the data to reveal data-derived insights that the company could have acted on to take better care of its customers and, as a result, positively boost its public profile.