Disengagement costs far more than the cost of acquiring a new customer—due to the added damage done by negative reviews. Dissatisfied customers are at least three times more likely to spread negative messages.

Based on data-oriented results from focus groups and an online survey of tourists, a new study shows the extended value of customer equity when it comes to maximizing profits from marketing investment.

In 2015, BRP faced a new challenge in understanding their customers’ wants and needs. They had a wealth of meaningful unstructured feedback data but no clear way of turning it into insight. That’s when they sought help from Keatext.

CX strategy cultivates relationships between your customers and your company throughout the customer journey. This guide offers insights on how to boost CX from inside your company.

How recent research proves that highly-rated CX leads to increased customer loyalty.

Used in tandem with qualitative customer feedback and insights, NPS gives customer support teams critical information they can use to resolve issues and improve customer engagement.

How to place your customers at the centre of your crisis management strategy using AI-powered text analytics for feedback interpretation.

If companies make sure to continually re-energize their focus on customer experience, they can actually exceed their targets and grow faster.