Tag: customer experience

Keatext’s head information scientist talks about her career in tech and how text analytics tools help organizations make sense—and make use—of customer and employee data.

A CX strategy that incorporates text analytics lets companies recognize previously unknown data-gathering opportunities and transform their guests’ comments and insights into loyalty-building experiences with their brand.

Thanks to web 2.0 and social media, people are able to share a high volume of feedback across many sources and channels.