Tag: customer experience

With rapid improvements to digital banking technology, for instance, customer expectations of their banking experience have risen. In light of these evolutions in client banking trends, Keatext decided to look at clients’ experiences at RBC branches in Montreal and Toronto.

Solving the problem of search disengagement, new artificial intelligence tools let companies deliver the most relevant answers to their customers — and transform the bigger customer data puzzle in the process.

Keatext’s head information scientist talks about her career in tech and how text analytics tools help organizations make sense—and make use—of customer and employee data.

A CX strategy that incorporates text analytics lets companies recognize previously unknown data-gathering opportunities and transform their guests’ comments and insights into loyalty-building experiences with their brand.

Thanks to web 2.0 and social media, people are able to share a high volume of feedback across many sources and channels.