Welcome to Keatext.
Keatext dives into the data to reveal data-derived insights that the company could have acted on to take better care of its customers and, as a result, positively boost its public profile.
By combing through text analytics feedback, the BGV team was able to pick up on a few minor friction points that were needlessly adding complexity to cancellations and reschedulings.
It has become more than necessary to decipher consumers’ wants and needs in order to continuously come up with the creative perks and benefits that will keep them around.
80 percent of the data processed by brands on a daily basis is either unstructured or semi-structured. Admittedly, the hospitality industry has a bit of catching up to do.
A CX strategy that incorporates text analytics lets companies recognize previously unknown data-gathering opportunities and transform their guests’ comments and insights into loyalty-building experiences with their brand.