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Unstructured data appears chaotic at first glance, but with new forms of AI data analysis it can be tamed to help solve business problems, make organizational changes or tweak a service or product.
Disengagement costs far more than the cost of acquiring a new customer—due to the added damage done by negative reviews. Dissatisfied customers are at least three times more likely to spread negative messages.
Based on data-oriented results from focus groups and an online survey of tourists, a new study shows the extended value of customer equity when it comes to maximizing profits from marketing investment.