A well-rounded customer feedback strategy has to be an ongoing, iterative process, and brands need to have a system in place to capture all that great feedback.Yet, in a saturated landscape, how is one to stand out?
80 percent of the data processed by brands on a daily basis is either unstructured or semi-structured. Admittedly, the hospitality industry has a bit of catching up to do.
Unstructured data appears chaotic at first glance, but with new forms of AI data analysis it can be tamed to help solve business problems, make organizational changes or tweak a service or product.
Disengagement costs far more than the cost of acquiring a new customer—due to the added damage done by negative reviews. Dissatisfied customers are at least three times more likely to spread negative messages.
Based on data-oriented results from focus groups and an online survey of tourists, a new study shows the extended value of customer equity when it comes to maximizing profits from marketing investment.