Welcome to Keatext.
80 percent of the data processed by brands on a daily basis is either unstructured or semi-structured. Admittedly, the hospitality industry has a bit of catching up to do.
A CX strategy that incorporates text analytics lets companies recognize previously unknown data-gathering opportunities and transform their guests’ comments and insights into loyalty-building experiences with their brand.
Unstructured data appears chaotic at first glance, but with new forms of AI data analysis it can be tamed to help solve business problems, make organizational changes or tweak a service or product.
We dive into what unstructured data comprises and why AI machine learning and deep learning is the answer to unravelling your customer feedback into useful data.
Thanks to web 2.0 and social media, people are able to share a high volume of feedback across many sources and channels.
Next generation text analytics offers a powerful early-warning system, allowing companies to take action before issues become critical.
Different types of text analytics vendors and the factors you need to consider when comparing them.
The relevance of text analytics to the hospitality, healthcare, and finance & banking industries.