Posts by: Sarah McMahon-Sperber

As fake reviews grow and thrive, being able to spot suspicious patterns across multiple channels is a must-have.

It has become more than necessary to decipher consumers’ wants and needs in order to continuously come up with the creative perks and benefits that will keep them around.

A CX strategy that incorporates text analytics lets companies recognize previously unknown data-gathering opportunities and transform their guests’ comments and insights into loyalty-building experiences with their brand.