Guide: Everything you always wanted to know about text analytics for market research

The last decade has seen the popularization and development of sentiment analysis and text analytics tools that allow businesses to identify relevant issues conveyed in comments and feedback. This guide has been created to help professionals working in market research understand the offerings of the text analytics market. You'll learn about:

  • Structured vs. unstructured data
  • Text analytics vs. text mining
  • Machine vs. deep learning

Start reading the guide