CX strategy cultivates relationships between your customers and your company throughout the customer journey. To do this successfully over the long-term, companies need to understand themselves as experience creators. This guide offers insights on how to implement effective CX by making five key organizational shifts:
- Make CX a company-wide issue
- Implement CX-oriented processes and procedures
- Gain customer loyalty at a transactional level
- Collect, analyze and share the right data
- Make surveys work for CX, then follow up on them
