Guide: Text analytics is reshaping the future of retail—what you need to know today

In the retail arena, consumers don’t only want to buy things—they want to emotionally connect with other people through brands. This guide explains the importance of applying AI data analysis to swiftly and accurately understand customers’ needs, desires and experiences by looking at how to:

  • Forecast industry challenges and trends by applying text analysis tools
  • Use data-driven insights to map customer journey and create rich and rewarding personalized experiences
  • Predict and drive results by establishing clear leading indicators

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