Today, as more and more retail brands face a struggle for survival —shuttering their brick-and-mortar stores and losing revenue in the process—making the shift from in-store to online sales has never been so urgent and so necessary. This report explains:
- Where data fits into retail industry changes
- How to leverage the customer feedback goldmine
- Why review data should lead marketing strategies today
- How public, freely available data connects brands to customers
- How to move into retailers future with AI analysis
