Collision Conference, North America’s fastest growing tech conference, wrapped up in Toronto last week and we are still basking in the sheer success and impact of the show. Keatext was selected to be an integral part of the event, specifically the Growth Summit segment, with founder and CEO Narjès Boufaden chosen to give a keynote presentation.
Sharing the stage with other notable companies experiencing explosive growth, founders and CEOs shared their advice and experiences of running a high-growth startup, managing scale and surviving the day-to-day running of their companies, to an investor-filled audience. Her esteemed place in the AI-arena also earned Narjès exclusive access to the Partners and Investors lounges, cementing Keatexts’ place alongside accomplished Collision alumni like Trello and Uber.
The conference hosted 25,711 attendees from 125 countries, with 730 speakers across 15 different tracks, debating the most pressing issues in tech and the world today. With so many topics and trends being discussed, it was no surprise the recurring theme of the show was data, a conversation that Keatext has been at the forefront of.
Data is everywhere and everything
Companies are in a frantic race to keep their customers engaged… they are investing hundreds of thousands of dollars to listen to their customers and leverage their feedback, but so far these efforts have been rewarded with unpredictable results
With her professional and academic background giving her the credentials to speak as a recognized leader among her peers, Narjès gave a compelling talk about Keatexts’ keen ability to synthesize and assess large amounts of feedback-based data using rich, natural language processing in order to help companies improve customer satisfaction, reduce churn and help give them the insights needed to make vital business decisions.
“Companies are in a frantic race to keep their customers engaged… they are investing hundreds of thousands of dollars to listen to their customers and leverage their feedback, but so far these efforts have been rewarded with unpredictable results” she told a crowded room.
Using text analytic tools that can capture, make correlations and get to the root causes of customer concerns means that any kind of customer peaks, valleys and modulations of any kind will be easy to catch, assess and address where needed, she went on to explain.
So, what’s up next? The conference made clear that data is driving innovation and decision-making across industries. In an engaging and relevant talk during the ContentMakers track at the show, Karthic Bala, Condé Nast’s CDO, spoke about the critical importance of keeping up with high volumes of data in order to better serve consumers, “Everybody has data, everybody claims that they have data, but it’s about how you use that data, that’s the most important thing,” he explained.
Everybody has data, everybody claims that they have data, but it’s about how you use that data, that’s the most important thing
We know companies are already engaged with, and interested in exploring the capabilities of AI text analytics, but we also learned that people are curious (skeptical, even?) and there is increased scrutiny on how companies are using it. So that’s where we plan to continue the conversations because we are committed to giving you the tools to help you cultivate meaningful, trustworthy and rewarding relationships with your customers.