The Keatext team analyzed Marriott’s publicly available, unsolicited reviews from review sites where customers feel free to speak colloquially and in the language of their choice.
Keatext’s head information scientist talks about her career in tech and how text analytics tools help organizations make sense—and make use—of customer and employee data.
It has become more than necessary to decipher consumers’ wants and needs in order to continuously come up with the creative perks and benefits that will keep them around.
Unstructured data appears chaotic at first glance, but with new forms of AI data analysis it can be tamed to help solve business problems, make organizational changes or tweak a service or product.
We dive into what unstructured data comprises and why AI machine learning and deep learning is the answer to unravelling your customer feedback into useful data.